The Cannes Film Festival is a spectacle of cinematic glamour and sartorial splendour, where the beauty looks are as much a part of the show as the films themselves. This year, the legendary five-star Hôtel Martinez, where stars like Angelina Jolie, Bella Hadid, and Demi Moore stay, is transformed into a temporary glam studio. The spa treatments, makeup kits, and hair products used behind the scenes are just as important as the final look, and the pros swear by certain insider secrets.
One of the most popular treatments is the Signature Or Rejuvenic Facial Treatment with 24k gold, a sculpting and radiance-boosting treatment designed to revive exhausted skin. The treatment comes in two forms: a manual facial featuring choreographed lifting massage techniques, or a radio-frequency version that stimulates collagen production over time. The goal is to restore vitality, not just transform faces.
Makeup artists are also working against the clock to prep stars for premieres, photo-calls, and after-parties. The focus is on reviving tired complexions that have survived long-haul flights, late nights, and relentless schedules. HD cameras pick up every imperfection, so hydration is vital. The goal is to build thin, flexible layers of makeup rather than heavy coverage, as heavier makeup tends to break down under heat and flash photography.
For hair, the slick-back chignon is a classic request, as it can last from afternoon press calls through to midnight premieres. Humidity-proofing products are essential backstage staples during festival season, as the Riviera humidity, sea air, and relentless camera flashes can quickly unravel even the most expensive blow-dry. The focus is on creating a sleek, polished finish that eliminates flyaways and frizz, and locking the style into place with products designed to withstand hours of photocalls and evening events.
Overall, the key to success at Cannes is adaptability, alongside very good lighting. The goal is to work with clients to define their individuality rather than trends, and to create looks that last from afternoon press calls through to midnight premieres.
